Īccording to "The Emergence of Advertising in America", by the year 1861 there were 20 advertising agencies in New York City, and the New York City Association of Advertising Agencies was founded in 1911, predating the establishment of the American Association of Advertising Agencies by several years.
Madison Avenue became identified with advertising after that sector's explosive growth in this area in the 1920s. The term "Madison Avenue" is often used metonymically to stand for the American advertising industry.
Gertrude Rhinelander Waldo House (NYCL, NRHP). Joseph Raphael De Lamar House (NYCL, NRHP). Morgan Library & Museum (NYCL, NHL, NRHP). Church of the Incarnation, Episcopal (NYCL, NRHP). New York Life Building (NYCL, NHL, NRHP). Appellate Division Courthouse of New York State (NYCL, NRHP). Metropolitan Life Insurance Company Tower (NYCL, NHL, NRHP). From south to north (in increasing address order), they include: There are numerous structures designated as New York City Landmarks (NYCL), National Historic Landmarks (NHL), and National Register of Historic Places (NRHP) on Madison Avenue. Between East 135th Street and East 142nd Street, Madison Avenue carries southbound traffic only and runs parallel to the Harlem River Drive. This changeover was accelerated by seven weeks due to the transit strike which began on January 1. Madison Avenue carries one-way traffic uptown (northbound) from East 23rd Street to East 135th Street, with the changeover from two-way traffic taking place on January 14, 1966, at which time Fifth Avenue was changed to one-way downtown (southbound). "Madison Avenue techniques" refers, according to William Safire, to the "gimmicky, slick use of the communications media to play on emotions." Route Thus, the term "Madison Avenue" refers specifically to the agencies and methodology of advertising. The street's name has been metonymous with the American advertising industry since the 1920s. Ruggles, who had previously purchased and developed New York's Gramercy Park in 1831, and convinced the authorities to create Lexington Avenue and Irving Place between Fourth Avenue (now Park Avenue South) and Third Avenue in order to service it. 
Madison Avenue was not part of the original Manhattan street grid established in the Commissioners' Plan of 1811, and was carved between Park Avenue (formerly Fourth) and Fifth Avenue in 1836, due to the effort of lawyer and real estate developer Samuel B. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Street, passing through Midtown, the Upper East Side (including Carnegie Hill), East Harlem, and Harlem. Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. Harlem River Drive / 142nd Street in Harlem Harlem River Drive / Madison Avenue Bridge in East Harlem
Looking north from 40th Street seen in 2005
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